Your Recipients Marked Your Emails as Spam Let’s walk through some of the most common scenarios, and explore what you can do to make sure your messages land in users’ inboxes.ġ. There are numerous reasons emails might be identified as spam, ranging from keywords that trigger spam filters to incorrect permissions. Why Are My Emails Going to Spam? (9 Potential Reasons) In the next section, we’ll look at some of the most common reasons email goes to spam, and see how you can avoid them. Every email that lands in spam is wasted money on your part, both for the email itself and any potential conversions it might have generated.įortunately, there’s a lot you can do to keep your messages out of spam folders, and most of it is fairly straightforward. With email delivering an average Return on Investment (ROI) of 122 percent, it’s important to minimize the chance that your messages are in that 20 percent. Up to 20 percent of emails will never make it to the recipient’s inbox, preventing you from reaching your audience. However, this is also a major problem for email marketers. Obviously, users don’t appreciate that flood of spam. Why Spam Is a Problem for Email MarketersĮstimates indicate that as many as 60 billion spam emails will be sent every day between 20.
